ALLOHA

Who Are We?

An Emirati publishing house, Luha publishes books for adults with a focus on literature and the humanities as part of Al Hudhud Publishing and Distribution, which has produced hundreds of titles for young adults. The luha (a cormorant in Emirati Arabic) loves water, and Luha Publishing House will cater to readers from the Arabian Gulf to the Atlantic Ocean.

Our Vision

To gain the trust of the sophisticated reader and become one of his or her primary destinations at Arabic book fairs by establishing our brand as a sign of quality and providing individuals and institutions within and beyond the region who are interested in Arabic language and culture with books for reading and research.

Our Message

Publishing a variety of quality literary texts in a range of genres and research in the literature and the humanities in order to make valuable contributions to Arabic collections and to the fields of literature and the humanities.